I'm feeling lucky" button costs Google $110 million per year

2008-07-17T01:27:00.002+03:00

Google cofounder Sergey Brin told public radio's Marketplace that around one percent of all Google searches go through the "I'm Feeling Lucky" button. Because the button takes users directly to the top search result, Google doesn't get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt's Tom Chavez. So why does Google keep such a costly button around?

"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained, or at least tried to.

An interesting test!!!

2008-07-16T01:56:00.003+03:00

If you really follow the directions, you'll be floored by the results.

Warning! Do take the quiz as you read, there are only 5 questions, and if you scan all the way to the end before finishing you won't get the honest results. Don't cheat. Scroll slowly and do each exercise.

Don't look ahead. Get a pencil and paper and write it down. You will need it at the end. This is an honest quiz, that will tell you about your true self. Enjoy!

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Chapter I: Arrange the following 5 animals according to your preference:

Cow
Tiger
Sheep
Horse
Monkey

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Chapter II : Write one word to describe each of the following:

Dog
Cat
Rat
Coffee
Ocean

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Chapter III : Think of somebody (who also knows you) that you can relate to the following colours:
Please don't repeat your answer twice. Name only one person for each colour.

Yellow
Orange
Red
White
Green

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Chapter IV : Finally, indicate your favourite number and favorite day.

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Are you done???? Make sure your answers are what you TRULY feel....... Last chance............ See interpretations below :

But before going on, just make one wish.......

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Chapter I : This will define your priorities in life

Cow means career
Tiger means pride
Sheep means love
Horse means family
Monkey means money

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Chapter II : Your description of Dog implies your own personality

Your description of Cat implies your partner's personality
Your description of Rat implies your enemy's personality
Your description of Coffee is how you interpret sex
Your description of Ocean implies your own life

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Chapter III :
Yellow - somebody who will never forget you
Orange - someone whom you can consider as your real friend
Red - someone you really love
White - your solute
Green - a person whom you will always remember for the rest of your life

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Chapter IV : Your favourite number will be the number of persons you will be sending this test to and the favorite day will be the day that your wish will come true!

BuRn...

I'm feeling lucky" button costs Google $110 million per year

An interesting test!!!